Win Tenders: Everything You Need to Know to Succeed

Published 14/04/2022
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Want to win tenders? Here’s how you can increase your chances of success! If you’re wondering how to win tenders, then you’ve come to the right place. Here at Hudson Succeed, we have over 60 years of experience with writing tenders and proposals. We also have an 87% bid success rate, so we are confident in our ability to help you. A lot of work can go into writing a bid proposal. If you are new to tendering and unsure of the bid process, it can seem overwhelming. Don’t worry! It isn’t as bad as it first appears. Continue reading to learn the various ways in which you can increase your chances of winning tenders.
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How to win tenders

To win tenders, you need certain skills. Here are a few that can boost your chances of writing a winning tender.

1.    Professional writing and communication skills

As you may have guessed, writing and communication skills are critical for writing a winning bid. To win tenders, you need to persuade the buyer that you are the right fit for the job. You need to communicate your skills, experience, ideas, and concepts clearly. The last thing you want to do is confuse the buyer. This will make them a lot less likely to award you the contract. They won’t want to have to stop and research something if you haven’t explained it clearly.

Our Bid Writers recommend that you don’t use industry jargon when writing your bid proposal. This is because the buyer is unlikely to be an expert in your industry. Therefore, they won’t know what you are referring to. To win tenders, you need to be as clear and concise as possible.

Writing skills are important for ensuring the quality of the bid proposal. You want your bid to be as professional as possible. Check out our third point for more information on the importance of proofing your proposal!

2.    Bid management abilities

Being able to win tenders means you need excellent organisation skills. By staying organised and prepared, there is less risk of missing important information. This is why a pre-bid plan can also be highly beneficial as well.

It is important to conduct bid management as tenders usually have a lot of documents. The workload needs to be organised to ensure it is completed in time. This is especially the case if you have a short deadline. The last thing you want is to be rushing at the last minute. This panic can lead to making mistakes and forgetting certain information. Plus, if you miss the deadline, even by a minute, your bid will not be accepted.

3.    Editing and proofreading skills

As promised, now we will cover the importance of editing your proposal before submission. Even if you have excellent writing skills, you still need to proofread your proposal. Little mistakes can always find a way to hide. Often times, you won’t even notice them at first. This is why we suggest you have different people proofread the proposal to be sure nothing is missed.

If you have various mistakes within your proposal, the buyer may not choose to award you the contract. This is because it gives the impression you are not thorough with your work. So, the work isn’t of the highest standard that it has the potential to be. It makes you seem unprofessional, and this is not the impression you want to give!

What if you don’t have these skills or the time? Who can help you win tenders?

If you are worried that you don’t have the time or skills to complete a bid, then help is available! You can turn to the experts for bid writing help. Professional Bid Writers have these skills and the experience needed to take on any tender. Here’s why it can be more beneficial to hire a Bid Writer to win tenders:

1.   They have the experience to win tenders

Having experience is a huge benefit as Bid Writers know what works and what doesn’t.

2.   They have the skills

Bid Writing Professionals have all of the skills mentioned above. So, they know how to write a high-quality proposal.

3.   Bid Writers save you time

They take the project off your hands so you can focus on your usual responsibilities.


So, now you should know a few of the key skills needed to win tenders. Let’s recap what we covered!

How to win tenders:

  1. Professional writing and communication skills – These are crucial for getting your ideas across to the buyer.
  2. Bid management abilities – You need to be organised to ensure you get the proposal completed on time.
  3. Editing and proofreading skills – Your bid needs to be of exceptional quality, so it must be proofread.

Who can help you win tenders?

If you don’t have the time to complete a bid, you can turn to expert Bid Writers. These professionals have years of experience and know what it takes to win tenders.

If you still have questions about how to win tenders, then don’t hesitate to contact us. We are always happy to help!

Need help searching for tenders?

You may be wondering where you can find a tender for your business. There’s no shortage of websites offering multi-sector tendering opportunities and leads. Ideally, you should be searching for a sector-specific site that posts all unique, public and private sector opportunities.

Our sister company, Hudson Discover, has 11 sector-specific tendering portals. One centralised and easy-to-navigate portal can help you save time, streamlining the process.

Once signed up, you’ll have access to your own dedicated Account Manager. They’ll be able to answer any questions you may have about public sector contracts. You’ll also get an email alert when new and relevant tenders are uploaded to your sector.

A subscription to one of our industry-specific portals will include:

  • Unlimited portal access. You can browse your industry’s portal to your heart’s content. See the new opportunities that are available, intuitively categorised and easily accessible.
  • A daily email bulletin. When you sign up to a portal, you’ll receive an email alert when new tenders are uploaded.
  • A dedicated Account Manager. They’ll handle any questions or queries you may have about the portal.
  • A free 20-minutes phone consultation with a Bid Writer. Our expert bid consultants will chat with you about anything tender-related.

What opportunities can I expect from a tender search on a Hudson Discover portal?

We host all kinds of tenders in both the public and private sectors. These are inclusive of, but aren’t limited to:

  • Open tenders
  • Restricted procedure tenders
  • Competitive dialogues
  • Negotiated tendering procedures
  • Innovation partnerships
  • Single supplier contracts
  • Framework agreements
  • Dynamic Purchasing Systems.

Now you know how to accurately perform a tender search, you may be wondering how to write a bid. Well, luckily for you, Hudson Succeed, are experts in bid writing.

We have over 60 years of bid writing experience and an 87% success rate. Whether you’re completely new to tendering or aren’t seeing results – they can help. There are four bid writing packages available:

Tender Writing

Once you’ve found a tender you’d like to go for, send it over to us. One of our Bid Writers will write the tender response for you. They’ll provide a full Tender Writing breakdown and even submit it on your behalf.

Tender Mentor

Tender Mentor can give your tender response a once over before you submit. The Bid Writing Team will analyse your response, notifying you of any errors and opportunities for improvements prior to submission.

Tender Ready

During the Tender Ready service, our team will create professional policies, procedures, and case studies in your company branding. If you already have this content, we will review everything carefully to ensure that nothing is missed. This service also helps businesses who are new to tendering with terminology and industry knowledge.

Tender Improvement

The Tender Improvement package can help those who have tendered before but aren’t seeing results. Our Bid Writers will assess your previous responses and work with you to develop improved content.


Our support doesn’t end there! Our creative content agency, Vocal, are on hand to help.

The Vocal Team are not afraid to stand up and be heard. And we make sure our clients aren’t either! From small, micro businesses to large organisations, we are vocal about the things that make your business unique.

Our creative service is dedicated to growing your business through striking and thought-provoking content. Our team specialise in six areas, including:

  • Copywriting
  • Marketing
  • Branding
  • Websites
  • Design
  • Illustration.

If you’d like to know more about what we can do for your business, introduce yourself to the team! 

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About The Author

Hudson is a global provider of tendering and business development solutions. The Hudson Group is split into eight strands, allowing us to help businesses at every level. No matter the size or industry, we help companies, both nationally and internationally, to reach their full potential. Our team has decades of experience, helping companies to find and win the contracts they want to deliver. Last year alone, we secured over £300 million in direct contract wins for our clients.

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