For up-and-coming beer brands, packaging is more than just a container—it's a powerful marketing tool, a logistical decision, and a key factor in customer experience. As your brewery scales, your packaging choices can either support or sabotage your growth.
Here’s how to approach packaging with both creativity and efficiency, especially when moving from small-batch releases to wider distribution.
1. Choose the Right Format for Your Market
Are your drinkers grabbing 4-packs at specialty bottle shops or crushing cans at outdoor concerts? Know your audience and design packaging that fits the moment. As you expand, diversifying formats—like offering both 16oz cans and 12oz multipacks—can boost appeal across channels.
2. Plan for Scalability and Cost
Hand-labeling might work for small runs, but it’s not sustainable when demand grows. Consider printed cans, shrink sleeves, or pressure-sensitive labels that can scale with you. Pricing matters, too. Ordering in bulk cuts per-unit costs, but only if you have storage and cash flow to support it.
3. Go Sustainable Without Breaking the Bank
Eco-conscious packaging is increasingly important to consumers, especially younger drinkers. Look for recyclable or biodegradable options. Some suppliers now offer sustainable packaging solutions that don’t significantly increase your costs.
4. Use Technology to Source Smarter
Finding the right packaging supplier can be a hassle—especially if you're scaling quickly and need custom designs or short lead times. Platforms like Keychain help breweries connect with reliable packaging partners, whether you're sourcing printed cans, custom cartons, or sustainable materials. Instead of navigating this manually, tech tools can help streamline the process.
5. Make Packaging an Extension of Your Brand
Your packaging should tell your brand’s story—whether that’s rugged Alaskan adventure vibes or sleek minimalism. Invest in design that communicates your identity and keeps your beer memorable on crowded shelves.
Final Thoughts
As your beer brand grows, your packaging strategy should grow with it. The right materials, suppliers, and designs can help you scale efficiently while staying true to your craft. With smart sourcing and a clear vision, your packaging can become one of your greatest assets.