Working in marketing for a premium sausage brand, she knows that ‘premium’ comes with a price tag which is out of a lot of people’s price range.
So, Elisia took an idea to her employers – why can't they offer a sausage that still has top quality cuts of meat, flavoursome and has a more affordable price?
A lightbulb moment - the Yorkshire Sausage Company (YSC), and Elisia’s very own dedicated line in the factory (line one), were born.
Made in Yorkshire using top quality British pork, Elisia’s vision is a great value, every day smooth sausage that everyone in the family can enjoy, even little ones as she explains:
“I want to feed my kids good food that everyone can afford – we’re all aware of the increased cost of living but I also want to know where our food has come from. There are several budget sausages out there made with imported meat and all manner of fillers, and I wanted to do better.
“YSC sausages are 42 per cent pork (made from high quality cuts), with sustainably sourced yellow split pea crumb added. This is full of protein, iron and fibre, making it a far healthier alternative while allowing for a smoother texture that many people enjoy.”
The foundation of YSC is honest, Yorkshire goodness and the recipe is gluten, dairy and soya free as well as being presented in recyclable packaging.
Elisia continues: “The sausages are flavoursome and tasty, and my girls, Florence and Nellie love them. They’ve been a hit with everyone who has tried them and at 25p per sausage, they are budget friendly, too. We’re already looking into other variants such as chicken and a meat-free option.”
The sausages go on sale in Tesco, Sainsbury’s and Morrisons in September, and will retail at the £2 mark for a 410g pack, with the company aiming to be a £10m brand by its second year in operation.
For more information see: https://www.yorkshiresausageco.co.uk/