Once upon a time, storytelling. Five formulas to engage your audience with your brand.

Brand storytelling is not about one story on an advert. Brand storytelling is about creating a consistent and coherent story to explain who you are and why you are the brand to go as oppose to the other guys. One story on Instagram, a series of emails, an E-book and a blog post. They should all be complimentary and build the story in pieces like Tarantino does in his films.