‘We’ve nurtured the agency over the last 14 years through thick and thin and are really proud of the team and what we’ve achieved. MMR and Together share many of the same values and so I couldn’t think of a better way to move forward for our staff and clients than under the umbrella of MMR.’ says Honey.
This acquisition represents the latest move from MMR to build a stronger, more impactful marketing services group. Capitalising on the reach and reputation of the MMR business, this powerhouse of companies will now offer a wider range of services to a combined client portfolio spanning CPG, healthcare, leisure, travel and property.
MMR Head of Marketing Laura Smith commented ‘We couldn’t be more excited to have a digital marketing agency join the MMR Family! Together work with some really exciting brands including Muller, Fox’s, Belvoir Fruit Farms and Interflora, and the partnership between our two businesses means we now have even more opportunities to help our clients succeed at even more stages of their innovation journeys.’
‘The acquisition of Together by MMR gives the agency a real boost with more resources, more skills and access to opportunities and investment. It sets a bright future for further growth as we move forward’ adds Turner.
As well as strengthening MMR’s market positioning and providing a platform for Together to develop in to a global brand, the acquisition provides greater business infrastructure, a global office network and the benefit of cross-company collaboration – beautifully complementing the previous acquisition of video production agency Ideal Insight, the creation of brand strategy consultancy Huxly and joint venture Cubo Innovation (partnership with Food Innovation Solutions) in 2018.
‘There are so many synergies for us to explore with this exciting acquisition. Our initial plan isn’t to make radical changes, but to learn from each other, gradually creating an even more complete marketing and innovation toolkit for our clients to benefit from.’ Says MMR Global MD Mat Lintern.
Honey and Turner will both continue to lead the agency, which will remain in Nottingham, with no other planned staff changes.
Together Agency were advised by M&A advisory.
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About MMR Research
As global leaders in consumer and sensory research, MMR champion product and pack – with a mission to deepen emotional experiences between brands and consumers across all moments of truth.
MMR apply unique and powerful research tools to amplify brand message, creating greater impact in store and more engaging experiences.
Proudly independent, MMR Research Worldwide operates globally with offices in UK, USA, China, Brazil, Singapore, India, Colombia and South Africa.
About Together Agency
Together is a creative agency of 26 people with specialist teams in brand, digital, social, offline comms and packaging. They have knowledge across many industry sectors, but particularly in food & drink, leisure and hospitality, property and healthcare. All their work is based on robust insights and this underpins their commitment to producing hard-working creative.