Ingredients of a Successful M&A Deal
Published 28/05/2020
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While there are many elements that contribute towards a successful and long-lasting transaction, I often look for three basic elements when I am introducing two parties. These are:
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1. Chemistry – strong personal chemistry between the two parties when they meet for the first time. If they can’t get along now, it is unlikely they will be able to work effectively together under the strains of a commercial relationship.

2. Culture – the two businesses should have a compatible culture. This is often defined in different ways, but simply put you could say ‘it’s the way we do things around here’.

3. Proposition – the two businesses together should be able to create a powerful business proposition post-deal. A lot of time is dedicated to working out what this might be.
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About The Author

M&A Advisory is a London based mergers and acquisition specialist, advising on company sales and purchases in the global marketing communications and martech sectors. With a 20-year heritage, our practice is built upon excellent market knowledge, sound advice and the highest possible deal completion rates. The team are experienced professionals with core values of confidentiality, integrity and trust.

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