The truth is, the cost of a website can vary wildly depending on your needs. There’s no size fits all for a website! Let’s take a look at what factors affect the cost of your site.
E-commerce
If you’re hoping to sell your products through your website, you can expect the cost of your build to increase. You’ll need a capable e-commerce system, with top notch security and fast performance to ensure your customers see their purchases through to the end. There are a lot of questions to be answered to propose an accurate quote to see if you require indepth reporting and functionality. For example, how do you want the website to be handling shipping and taxes? Are you adding in reviews? Do you have a merchant account? How many product categories do you need? Do you require multiple currencies? Do you have a handful of products or thousands? These factors and more can increase the amount of man hours and expertise needed to complete your site – which ultimately, affects the cost.
Size
If you’re looking for a simple, one-page website – great. However, as we step into the design and planning process, you could possibly realise that you actually need a bigger website than you thought. What you need, could effect the cost.
Customer interaction
If you’re looking for your customers to interact with your website on a deeper level, this can all add to the cost. Some clients like their customers to have their own login and a profile and dashboard on site, this can take time and can change how we build your site.
Bespoke features
You might want your website to be a little more than a handful of web pages. Would your business benefit from a booking system, where customers can book appointments with you? Maybe you’d like to install live chat – manned by employees or even artificial intelligence? These are common features on many sites and they will time to plan, design and test. You may even have your own, unique idea for a web app that would be built into your website. This will influence the cost, so it is worth bearing in mind.
The design
Bespoke illustrations, icons, photography and intricate transitions will create a unique website to fit with your brand personality. Taking the time to create a digital experience that fits with your vision and your customers expectations is worth investing in.
The necessities
At Urban River, we don’t just build websites. We build great websites that attract customers and a lot more goes into that than you might expect. Once the technical aspect of a website is complete, our first stop is SEO. We put together an effective SEO strategy that brings traffic to your site. Without SEO, your website may well just sit online, doing nothing. It’s vital that we bring in an SEO strategy so that your website performs as you expect.
Copywriting is an essential part to consider for your website. Your website isn’t likely to do very much without words! Reams of writing, packed with SEO keywords, go into a successful website. The costs for these necessities can vary depending on your website’s needs, size and audience – but they’re vital if you want your website to bring customers to your door.
Your aspirations
What would you like your website to achieve? It’s vital to think about and communicate what you expect your website to do for you. This ensures your digital presence will reach and exceed your expectations to ensure your website is a worthwhile investment.
What next?
We wish we could tell you exactly what a website costs, but it all comes down to your business and what you need. If you’re not sure where to start, pop in and have a chat with us. We can help you get to grips with the web design process and what it will cost you to build the website you have in mind.
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