How can we swiftly, economically, and safely build more homes?

Published 04/02/2025
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The UK has a housing problem. In fact, much of Western society does. Demand has outstripped supply in most areas, and sale prices as well as asking rents are skyrocketing as a result. Half-year data from Homes England showed that, from April to September last year, around 30,000 homes were either started or completed. Best estimates suggest we need to be building at least 300,000 new homes, every single year, to help catch up with demand.
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The shortage of new homes did not happen overnight; it has been brewing for decades. There are several factors contributing to the slow pace of housebuilding in the UK:


Complex planning regulations and red tape: Navigating the planning system can be time-consuming and expensive, often leading to lengthy delays for developers. Local authorities, under pressure to protect greenbelt land and ensure sustainable growth, also face budget constraints that sometimes hold up approvals.


Land availability and cost: Suitable building plots can be prohibitively expensive, especially in and around major cities. The scarcity of affordable land in well-connected areas pushes developers to focus on smaller or more remote sites, which can reduce the overall speed and volume of new housing provision.


Skills shortage in the construction sector: A lack of skilled labour, such as bricklayers, carpenters, and electricians, makes it harder to ramp up building programmes. This shortage can lead to increased labour costs and longer project timelines.


Financial constraints on smaller developers: While large firms may have the capital to move forward with big projects, smaller developers often struggle to secure funding. This can reduce competition and innovation, creating an over-reliance on major housebuilders.


Concerns about quality and safety: High-profile incidents, such as the Grenfell Tower tragedy, have raised concerns about building materials, regulations, and long-term safety. Rightly, there is now more caution around construction projects.


But what solutions are there to help developers, councils, and even individual property builders to ramp up building and create more novel solutions?


Creating bigger visions, not isolated developments

One way to accelerate housebuilding is to think beyond small, piecemeal estates. Rather than building clusters of homes with no sense of place, policymakers and developers need to plan large-scale developments that integrate housing with transport, education, health services, and employment opportunities. This idea is already being tested with mega plans including the Cambridge Corridor and areas such as Timperley Wedge in Greater Manchester, where broader visions for sustainable, connected living are beginning to take shape.


By looking at housing in the context of an entire region, it becomes easier to secure infrastructure investment, protect green spaces more strategically, and deliver community facilities that encourage people to live, work, and socialise nearby. Local authorities, when they collaborate with developers at an early stage, can help shape a holistic approach that balances immediate housing needs with the long-term sustainability of an area. It also allows for a more coherent transport network, which reduces congestion, fosters active travel, and supports a stronger local economy.


Designing modular to speed up on-site development time

Modular construction is rapidly gaining attention as a practical method for accelerating housebuilding. Rather than constructing every aspect of a home from the ground up on-site, modular projects are broken down into pre-designed components that can be built in a controlled factory setting. 


Once all the major structural elements are complete, they can be transported to the site for assembly, significantly reducing the traditional labour-intensive stages that usually take place outdoors. This off-site approach helps alleviate the skills shortage issue, as a portion of the workforce can be trained in a single facility rather than distributed across multiple building sites. 


Faster on-site assembly also minimises disruption to local communities, which may otherwise endure prolonged periods of noise, dust, and logistical obstacles.


Adopting new materials

A core aspect of modern construction is exploring materials beyond traditional brick and mortar. While bricks have proven their worth over centuries, newer composite materials offer advantages in weight, durability, and insulation. These materials can be lighter and easier to transport, speeding up on-site work and reducing the amount of manual handling required.


Crucially, the post-Grenfell emphasis on fire safety has catalysed innovation, prompting manufacturers to develop cladding and insulation with improved fire resistance. Combined with advanced weatherproofing measures, these innovations can produce homes that are safer and less prone to damp or mould. They also open the door to more imaginative design choices, allowing architects and developers to create visually striking buildings without compromising on performance, affordability, or safety. Over time, using these modern materials could lower maintenance costs, an attractive proposition for both residents and housing providers.


Embrace off-grid and tiny-house living

For those looking for a different way to live, off-grid and tiny-house living present intriguing options. Younger people, especially digital nomads, often appreciate the flexibility and affordability such housing provides, and modern technology has made it increasingly viable. Off-grid living can rely on solar panels, battery systems, composting toilets, and global satellite internet services like Starlink, enabling residents to live wherever they can afford.


Tiny homes themselves require fewer materials, reducing the environmental impact during construction. They also use less energy in day-to-day life, keeping running costs low. In many cases, tiny-house living can be a stepping stone, allowing people to save money while they build up a deposit for a more traditional home in the future. It also broadens the range of housing solutions available, which can be critical in areas where conventional large-scale developments face planning barriers or land constraints, or where temporary housing is urgently required.


Tackle land banking

Land banking, where land is acquired and then left undeveloped, presents a major hurdle in boosting housing supply. Tighter regulations and incentives could encourage landowners to develop or release plots for construction rather than holding them idle. For instance, stricter use-it-or-lose-it clauses in planning permissions could motivate builders to break ground more swiftly, or they risk losing their approvals.


Increased transparency is another important step. A public register of land ownership, including data on planning approvals, would highlight land that remains unused and allow local councils and government bodies to direct resources or apply pressure where it is most needed. Smaller and more agile developers might also play a role here. If large firms are required to partner with or sell certain plots to these smaller builders, it could increase competition, drive innovation, and speed up the overall rate of new housing construction.


A renewed commitment to housing

Addressing the UK’s long-standing housing crisis needs bold thinking and coordinated action across the public, private, and community sectors. Large-scale developments with integrated infrastructure can prevent isolated, under-resourced estates. Modular and off-site construction methods, alongside cutting-edge materials, can help to produce safe, economical homes quickly. Off-grid and tiny-house living offers a more flexible route into homeownership for those willing to embrace alternative lifestyles. Meanwhile, reforming how land is banked—ensuring that developers and landowners are motivated to build—remains crucial if we are to make full use of the spaces we have.


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About The Author

Arthur Wilson is a marketing consultant and writer across digital, business strategy and HR. He is a regular contributor to The Entrepreneur and small business advisor for Enterprise Nation.

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