Elixirr acquires firm Coast Digital

Published 29/10/2020
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Congratulations to Elixirr and Coast Digital on their deal. M&A Advisory introduced the parties and advised Coast Digital.
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We are delighted to announce that Elixirr has acquired digital marketing firm Coast Digital, marking the company’s first acquisition since its IPO in July.

The acquisition will further enhance Elixirr’s digital marketing and design and build capabilities, while providing Coast Digital with a unique platform for growth. Combined with Elixirr’s existing capabilities, the firm is now able to offer a full-service digital capability.

Coast Digital’s focus echoes Elixirr’s philosophy – putting their clients at the very heart of what they do and providing a bespoke service of exceptional quality. In a recent client survey, the company was rated 26% higher than competition. It outperformed the competition on 12 of the 15 categories, with its main strengths attributed to flexibility of scope, the quality of the senior team and the practicality of recommendations. They recently won three awards in this year’s 2020 Drum Recommends for ‘Web Design’, ‘Web Development’ and ‘Usability’.

Coast Digital was founded in 2002 by James Frost and is led by CEO David Wharram, who will continue to lead the firm post-acquisition with the same vision: to craft intuitive user experiences and deploy creative digital marketing strategies that achieve outstanding results.

The acquisition is underpinned by Elixirr’s House of Brands strategy, aiming to provide a curated selection of business services, all in one place. Today’s announcement follows on from the successful acquisition of Den in 2017, which has increased its revenues by more than 200% since acquisition by Elixirr.

Digital is more important than ever, and the full-service digital offering combined with Elixirr’s existing consulting capability will enable us to realise the true potential of our clients’ digital aspirations.

Founder & CEO of Elixirr, Stephen Newton, said:

“I’m thrilled to welcome Coast Digital to the Elixirr team. As our first acquisition post-IPO, today’s announcement marks the next step in our ambitious growth plans and enables us to support clients in all aspects of digital – something more important than ever in the current market.

Coast Digital’s expertise will be highly complementary to the quality service Den Creative already provides. Their capabilities will be hugely beneficial to many of Elixirr’s clients, while our strategy and innovation-led approach has the potential to assist Coast Digital’s clients on broader strategic topics.

Importantly, the firm was built by an incredibly passionate founder, and their bespoke offering with a key focus on quality, holds strong parallels to Elixirr’s. Coast Digital will be an exceptional addition to our House of Brands, and I’m looking forward to the future!”

CEO of Coast Digital, David Wharram, said:

“Very quickly from meeting the Elixirr team we saw huge similarities in the way we operate, our culture and appetite for growth. The platform they can offer to our business is unique, and allows us to retain what has made Coast Digital the firm it is today, while dramatically opening our potential market reach. We are excited to be starting this next stage of our journey.“
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About The Author

M&A Advisory is a London based mergers and acquisition specialist, advising on company sales and purchases in the global marketing communications and martech sectors. With a 20-year heritage, our practice is built upon excellent market knowledge, sound advice and the highest possible deal completion rates. The team are experienced professionals with core values of confidentiality, integrity and trust.

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