So, you've created some amazing content, but now what? How do you get your message out there, reach the right audience and make the impact you want it to make?
Welcome to the world of content promotion!
This beginner's guide will dive into the essentials of content promotion, explain why it's vital for your business, and provide practical tips and examples to help you make your voice heard.
Why Content Promotion Matters
Content promotion is essential if you want your content to be seen. If you want to rely on organic reach alone, OK, but be warned - the statistics make for grim reading.
And yeah, maybe your content is amazing, best in class. It's so good, in fact, that people will just flock to your blog and devour your content, right? Sadly, probably not. There's a lot of noise out there, and everyone's competing for attention.
While creating great content is certainly recommended, without promotion, it just won't be seen at all. So, these days it's not the best content that wins, it's the best promoted content that wins (thanks, Andy Crestodina).
By promoting your content effectively, you can more of reach the right people, ensuring your message doesn't get lost amidst the vast sea of information. Additionally, content promotion helps you grow your audience, attracting more visitors to your website or social media channels. These visitors have the potential to turn into leads, customers, or even brand ambassadors, further boosting your business.
Consistently sharing and promoting valuable content also positions your brand as a trusted source of information in your field. As you become an industry leader, you'll find more business opportunities coming your way. In addition, engaging and well-promoted content can also improve your search engine rankings, driving more organic traffic to your site (bonus).
So, that's better performing content leading to an increase in business awareness, a positive impact on your audience's perception of you and your company, heightened engagement, more subscribers, and a boost in traffic and customers – it's easy to see why content promotion matters.
Common Content Promotion Strategies To Get You Started
There are a lot of ways to promote your content, and understanding which ones are best for your business will require some thorough research and planning. If you'd like to get into this topic in more detail, you can check out our ultimate guide to content promotion here.
But if you'd like a quick intro into some of the more common promotion strategies that you can start with, keep reading.
Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are perfect for sharing your content. Make sure to adapt your posts to each platform, use eye-catching visuals, and engage with your followers. By tailoring your content to your audience and maintaining an active presence, you can foster meaningful connections and expand your reach.
Email marketing is another effective content promotion strategy. Keep your email subscribers in the loop by sharing your latest content with them. Craft engaging subject lines and personalize your emails to improve open and click-through rates. By maintaining a strong relationship with your subscribers, you can drive more traffic to your content and increase engagement.
Partnering with influencers can also help amplify your content. Share your work with influencers in your industry, and if they find it valuable, they might share it with their audience. This increases your reach and exposes your brand to potential new customers who trust the influencer's recommendations.
Guest blogging is a great way to drive traffic back to your site. Contribute guest posts to reputable websites in your niche, and include links to your content within the post. By providing valuable insights and showcasing your expertise, you can build your reputation and attract more readers to your content.
Content repurposing is another effective strategy for expanding your audience. Transform your existing content into different formats, such as videos, infographics, or podcasts, to appeal to a wider range of users. By diversifying your content, you can reach people with different format and platform preferences.
Finally, consider investing in paid advertising options like Google Ads or social media advertising to target specific audiences and drive traffic to your content. Paid advertising allows you to reach users who are actively searching for information related to your niche, increasing the likelihood of engagement and conversions.
Maximize Your Efforts with Content Promotion Tools
The strategies mentioned above are fine, and can be a great way to get started with content promotion. However, if you want to take your content promotion to the next level, you can harness the power of content promotion tools and platforms that can help you reach significantly bigger, more targeted audiences continuously and consistently.
We're told every year that one of the main reasons people struggle to promote their content as much as they know they need to is because of a lack of time - something content promotion tools and platforms help you save, allowing you to focus on creating the best content you can. If you'd like to read more about content promotion platforms, we put together a very handy article that helps you understand why investing in one can be a very smart choice.
So, to sum this all up,, content promotion is a vital part of any successful content marketing strategy. By understanding its importance and putting effective promotion techniques into action, you can ensure your message is heard loud and clear. Because if it's not, your content isn't doing what it's supposed to do! And don't forget, investing in a content promotion platform can make the whole process more efficient and effective, helping you reach your business goals faster.