Google holds the reins with over 80% of the search engine market, putting a spotlight on user experience in its ranking playbook. If your site serves up content that grabs attention, flaunts your know-how, and genuinely benefits the reader, you're in Google's good graces. For B
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Digital marketing is a big deal in any modern-day campaign, especially with things like SEO and social media making a splash in the online B2B scene. As much as we love digital marketing, it's kind of taken the spotlight from the traditional ways of marketing. Not to mention, wi
Let's face it: In the grand chess game of marketing, your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you're playing to win. Having a marketing database isn't just about hoarding data like a digital dragon si
It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the s
Video content is everywhere—from the palm of our hands on smartphones to the screens in our living rooms and offices. As marketers, it's not just our job to hop on board; it's our mission to drive it. So, how do we do that in a world where everyone is bombarded with content 24
Gated content is a heavyweight in the content marketing ring, perfect for nailing conversions and pulling in leads. But let's be real, putting together this kind of content is no walk in the park. It stings to see your hard work just sitting there, with hardly anyone taking notice.
Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. Tha
Building a successful startup is more than just creating a viable business plan. It’s also essential that your startup marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference betwe
If you’re researching how to market your startup, odds are you’re finding lots of information about marketing plans that require big teams and equally big budgets. But as a startup founder, you know neither of those are realistic for your business. Well, it ain’t easy goin
The one secret that every marketing event organizer knows – a good keynote speaker can make or break your event. Why? Because your opening keynote sets the tone at the beginning from which the entire event will unfold. And your closing keynote keeps people engaged in your e