McBryde & Co’s Post

A quick trip to bonny Donny! Thanks to Coleman James Ltd - Specialist Recruitment for hosting our founder Rachel McBryde, MCIPR, McBryde and Co 🇺🇦🏳️🌈 . And great to meet TheBusinessDesk.com co-owner Lee-J Walker and ‘Mr.Yorkshire’ Keith Madeley MBE. There’s just about no one in the region who these chaps don’t know - so many exciting things happening across all these businesses, great to connect! #Communications #PR #YorkshireBusiness

As the media industry continues to embrace the transformative powers of Generative AI, the BBC is the latest news organisation to share how it's going to leverage the tool responsibly...👀 As part of its ongoing pledge of transparency, the BBC has revealed that after exploring the role of the technology on numerous upcoming projects, it has officially selected 12 pilots where “Gen AI could bring significant benefits for audiences and for staff.” At the heart of the BBC's approach is a commitment to the responsible use of AI and the prioritisation of  human “talent and creativity.” While the BBC sees AI's tremendous opportunities for innovation and improved productivity, what are your thoughts? Let us know in the comments below, where you can also read the BBC article in full.👇 #ArtificialIntelligence #AI #AITools #PR #Communications #ContentCreation #BBC

📣 Comms and marketing friends. There's still time to sign up and find out more about how the new North East Mayoral Combined Authority will influence the future of our region, and how marketing, comms and public affairs may shape up under the new organisation. Hear great insights from James Moore, Gill Morris and Will Mapplebeck. Thanks to the CIPR North East and Huw Lewis FCIPR, MA for hosting A New Power Map, chaired by our founder Rachel McBryde, MCIPR, McBryde and Co 🇺🇦🏳️🌈. ➡️ Wednesday 17 April, 12noon, Virtual Get involved below 👇🏾

It’s here!🎧 Series two of the ‘How to Avoid Moving to Mars’ podcast, sponsored by our wonderful client, Environment Bank, has officially landed this week. We know this season will be just as fascinating as the last, with Professor David Hill CBE talking to a variety of guests, from those in the arts to policy advocates. Tune in to be a part of the important conversations about what we can do now to protect our planet. 🌍 You can catch the podcast through your usual podcatchers, see the below links in the comments.👇 #PR #Environment #McBrydeandCo  #Sustainability #Media #Podcasts

Huge congratulations to our longstanding client, SMD, on the sale of its first electric vehicle! 👏 The pioneering EV will be integrated into the world’s largest and cleanest cable-laying vessel and deployed to offshore energy projects globally. Our team loved promoting this innovative project, and it was great to see the news celebrated on the front page of The Journal this week. 🥳 Congratulations SMD, we can’t wait to see what your incredible team achieves next! #Celebrate #PR #Marketing #Communications #Press #Coverage

Don't miss the live weather broadcast from The Alnwick Garden's Cherry Orchard on BBC Look North from 6.30 pm tonight.🌸 Spring has sprung early at the iconic orchard, which boasts the world's biggest collection of ‘Tai Haku’ cherry blossoms. Known as the ‘Great White’ for their snow-like clusters of flowers, all 329 Tai Haku trees are currently in full bloom - so get those tickets booked and catch them before they go! #PR #MediaRelations #TheAlnwickGarden #BlossomWatch #BBCLookNorth

The Government Communication Service has released its new Evaluation Cycle.👀 The GCS Evaluation Cycle places a significant emphasis on continuous “learning, innovation and improvement" to not only reach target audiences but to also resonate with them in a more meaningful way and drive behavioural change. By encouraging its Communication Service to measure the impact of its efforts, the Government believes colleagues will “refine their messaging, allocate resources effectively, and enhance the overall effectiveness of their communication campaigns.” Check out the new GCS Evaluation Cycle framework in the comments below.👇 #GCSEvaluationCycle #Evaluation #PublicRelations #PR #Communications #Marketing #SocialMedia

March has been a month packed with insightful industry news.💡 Social media platform Bluesky officially launched to the public, the BBC opened up on its use of Generative AI, and podcasts were titled a trustworthy news source. Happy Reading. 📖 ☕️ #PublicRelations #PR #Newsletter #Communications #Marketing #SocialMedia

Today, we’re wishing our wonderful Account Director, Kate Gresswell-Pettitt (on maternity leave), a very Happy Birthday! 🎉 Kate, we hope you have a great day celebrating with your growing family from the whole McBryde & Co team. We can't wait to celebrate with you later this week and to meet your newest addition!👩🏻🍼 #HappyBirthday #McBrydeandCo #Team #PR #Celebrate

What will the new Mayor and Combjned Authority mean for the North East? Join this virtual event, on April 17, chaired by our founder Rachel McBryde, MCIPR, McBryde and Co 🇺🇦🏳️🌈 and hosted by CIPR North East, with a host of expert speakers and find out more. Sign up below 👇 #NorthEastBusiness #CombinedAuthority #NorthEastEngland